HYUNDAI MOTOR AMERICA SETS ALL-TIME RECORD FIRST QUARTER SALES

March sales are the second best month in history
Elantra sets all-time record, up 33 percent

COSTA MESA, Calif., April 2, 2013 — Hyundai Motor America today announced sales of 68,306 units, down just two percent versus the best volume month Hyundai ever recorded last year, and up more than 30 percent over February levels. The first quarter of 2013 was the best in Hyundai’s history.

“March felt just great,” said Dave Zuchowski, executive vice president of national sales. “We definitely benefitted from better inventories of Elantra thanks to the addition of the third shift at our Alabama plant, improved weather conditions in our important Northern markets and more robust retail activity reflecting a steady recovery in consumer confidence. Elantra led the pack with an all-time monthly sales record of 26,153 units, up 33 percent year-over-year. Sonata Hybrid also set a new all-time sales record with 2,006 sales, up 13 percent versus last year.”

Fleet mix was 17 percent for the month and stands at 16 percent for the year, among the lowest in the industry.

“This March was an incredibly strong month for us, the second best sales month in our history, just two percent below our all-time record from last March,” said John Krafcik, president and CEO of Hyundai Motor America. “While our plants continue to stretch to hit our demand levels, we still have one of the tightest inventory levels in the industry. This month, you could see the impact of improved Elantra availability, but our dealers remain constrained on Sonata, which continues as one of the fastest turning mid-size cars in the industry.”

According to data from Cars.com, the traditional five highest volume mid-size sedans (Accord, Camry, Altima, Fusion, and Malibu) have 72 percent more dealer stock than Sonata.

Sales in March of Certified Pre-Owned vehicles totaled 6,715, up eight percent for the first quarter. More than 80 percent of Hyundai’s dealers are now participating in the CPO program, which has been a key component in driving Hyundai residual values to record high levels. Hyundai Elantra, Azera, and Santa Fe Sport are all ALG Residual Value award winners for the 2013 model year.

CARLINE MAR/2013 MAR/2012 CY/2013 CY/2012
ACCENT 5,669 8,337 13,914 18,484
SONATA 18,031 23,281 47,285 55,195
ELANTRA 26,153 19,681 54,546 44,401
SANTA FE 7,116 5,853 19,446 14,535
AZERA 1,117 128 2,709 159
TUCSON 4,073 4,197 11,010 11,049
VERACRUZ 39 622 136 1,809
VELOSTER 2,693 3,848 6,357 8,781
GENESIS 3,124 3,429 8,113 8,232
EQUUS 291 352 814 928
TOTAL 68,306 69,728 164,330 163,573

SALES-WEIGHTED FUEL ECONOMY

  February Label
Combined MPG
March Window
Label Combined MPG
2013 CYTD Window
Label Combined MPG
Car 28.0 28.4 28.0
Truck 22.9 22.5 22.8
Hyundai Brand 27.9 28.2 27.8

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be expanded to include Assurance Connected Care for all Blue Link equipped vehicles. Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform standard for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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