Genesis, Hyundai’s new premium brand, revealed its G90 flagship luxury sedan at the North American International Auto Show January 11.
The Genesis G90 will compete at the top of the luxury segment, Hyundai says, with best-in-class noise, vibration and harshness reduction measures and exclusive materials throughout the interior.
Drivers will also get posh 22-way adjustable seats, plus the brand’s GENESIS SMART SENSE suite of passive and active safety features, which includes Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Spot Detection and Lane Keep Assist.
The all-new G90 sedan also promises performance in tandem with all that luxury, with the company boasting of testing at Germany’s Nurburgring in its press release. It delivers on this performance in part via Hyundai’s first-ever application of its Genesis Adaptive Control Suspension (GACS) system, and in part via its powertrain. Specifically, the Genesis G90 will get standard an all-new 365-hp 3.3-litre twin-turbocharged V6 under the hood; or, optionally, the company’s more powerful Tau 420-hp 5.0-litre direct-injected V8. Both engines will send power to all four wheels via Hyundai’s H-TRAC all-wheel-drive system.
Hyundai has not yet released pricing dealership delivery date details, but did say the Genesis brand would be rolling out five other new models over the next five years.