Hyundai to preview Genesis concept, styling direction at New York show

This week at the New York auto show, Hyundai plans to show a concept car that provides the clearest picture yet of the styling direction for the company’s new Genesis brand of luxury vehicles.

A teaser photo of the car, released late Wednesday, shows that Hyundai has its sights set on Audi. The Genesis “New York Concept” has a pair of thin headlights adorned with LEDs that give the car a unique signature, which is not unlike what Audi does on such cars as the A7. A teaser video shows what appears to be carbon fiber and chrome accents.

The car has a very large grille, and wide, bulging front fenders that blend smoothly into the hood. Hyundai will debut the car Wednesday, March 23.

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